Springer visit to Fukuoka, Japan
William Achauer, Senior Marketing Manager of Springer's Asian Marketing Development team, was recently in Japan. On Monday 26 March, he visited the Edanz Japan office to discuss Springer's global marketing strategy. He also took time out to meet the Edanz team outside of the office, relaxing and enjoying the renowned local cuisine.
As Springer increasingly builds up its presence in exciting new markets such as Asia, Latin America and Africa, its partnership with Edanz provides invaluable knowledge and expertise, particularly regarding the needs of author communities. The two companies have teamed up to host a number of extremely well-received international author workshops in locations such as Saudi Arabia, India, Brazil, and Iran.
Following the visit, Mr Achauer commented, "Springer is delighted to be able to increase its exposure within communities of scientific researchers and potential authors across various global markets, both emerging and developed ones, and we are glad to be able to offer authors, through our close partnership with Edanz, professional services that lie outside the scope of our own core competencies. Our partnership with Edanz has ample room to grow, as we continue to strengthen our position with authors across all of these markets."
He also enjoyed some Japanese culture, visiting the historic village of Akizuki and attending a special music and theater performance at Joten-ji Buddhist temple. "The Autumn-Moon [Akizuki] village and the temple performance provided me with a corridor into Japan I've been waiting for," he said.